In the insurance business, getting a policy closed is usually regarded as a major achievement. However, for a great many agents the work doesn’t end at that point; rather, it signals the beginning of a series of new difficulties. The activities which take up agents’ time following a sale generally prevent them from doing what […]
Every sales team wants the same thing: a calendar packed with revenue-generating appointments. But when you look at your lead generation strategy, a classic debate always surfaces. Do you want a high volume of leads (Quantity), or do you want highly targeted, deeply researched prospects (Quality)? For many businesses trying to scale, managing this balance […]
